Jain Society of Northern Virginia is an independent non-profit organization. Their mandate is to create educational awareness amongst the Jain youth and a portal for Jain families to connect and share information. I was commissioned to design their logo and stationary along with a responsive website.
These are the ojectives and requirements I drafted after sitting down with my client and understanding completely about their requirements.
JSNOVA was mainly an Northern Virginia-based organization that was just beginning to establish a regional presence. Therefore, they needed a website that would help them grow as an organization, but also be flexible enough to contain their future growth for many years.
Collaboration is a big part of my design process, and I worked with JSNOVA to present the important message in a way that is accessible. Wireframes and prototypes provided a chance to test out the navigation and feel of the site before the visual designs were laid on, and content prototypes created a streamlined way to present the message and voice of the site. Tailored to each user, the website enables JSNOVA to more easily reach, serve, and connect with its various online audiences.
After a few rounds of iterations and laying out of the IA using open card sort technuque I had the wireframe ready.It was now time to take to the next phase of giving it some life by adding color and chosing the right fonts. In terms of style, it was important to the client to choose colors and fonts that struck a balance between educational and professional. I created a design that leveraged and enhanced existing photography with supporting stock photography to convey the emotion of the messages.
The thoughtful strategy behind the new JSNOVA website has resulted in an online space that is both a resource and a tool for community building around education and culture. Local community members, cultural organizations, Jain youth can consider this website their one-stop-shop for up-to-date information on projects that affect them, while others may be inspired to get involved or learn more about what's going on in their neighborhood. Whatever their goal, users will be able to find valuable information that is accessible, welcoming, and engaging.